Innovation. A buzzword like no other. Every business seeks to provide innovative products and services. All business gurus harp constantly on the theme. The media, electronic and otherwise, is in love with it. It is touted as the panacea of all (economic) ills. It is often obsessively measured. The number of patents issued in a country is often taken as a proxy for innovation. The questions of how does my country rank in the number of patents it issues and is its rank going up or down is examined in critical detail by business leaders, governments, pundits and others like them. However, we need to take a step back from this love fest and ask ourselves: how much innovation is actually going on? And what does this innovation do for the people?
For all the talk and hype about innovation, most companies have surprisingly little to show for it. Nearly all major companies have a major breakthrough; something that can rightly be said to be innovative at some point. Whether its an innovative product or service, whether its a new way of combing things that are already present, whether its some different method of producing and marketing a product or service, many companies have an aha! moment. Then they go off to sleep. Changes made are at best incremental. Usually they are nonsensical. And that is also when they start screaming loudly at how innovative they are. For example, car manufacturers unveil each year's model with great fanfare. They talk about the innovative new features in this year's model which makes it so much better than last year's model. But examine the car more closely and you will see that the emperor is wearing very few clothes. Why are we not driving around in electric cars? Where have the flying cars gone? Why can't we go from one end of the country to the other on a single tank of gas? Instead, we get a new shape or new headlights or some new power steering technology which feels just like the old one. The media falls over itself touting the "innovative" new features when what we get is essentially old wine in a slightly newer, shinier packaging.
Innovation is generally very hard work with an uncertain payoff. Most managers are conservative by inclination, training and the way they are evaluated. Most consumers are also conservative by nature. People have a very difficult time in imagining, much less articulating something completely new. That is why if they are questioned about what the future will look like five or ten years from now, they will paint a picture that looks very similar to the present. That is also why most companies prefer to rest on their laurels and be rent seekers rather than be continually innovative.
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