Materialism

The structure of modern capitalism rests on a foundation of materialism: the basic notion being that happiness comes from possession of material things. Satisfy material comforts and you will be happy. A fulfilled life is one which possesses the latest, greatest object or utilizes the latest, fanciest service. This is a reasoning which inspires people to put down large amounts of money for trivial objects. Why would someone pay $14.3 million for a car license plate? Why would anyone want to spend $1.3 million for a diamond studded mobile phone? What sort of satisfaction or peace of mind is obtained from acquiring such trinkets? Will a car go faster or perform better if it has an expensive license plate? Will phone calls be clearer if made from a diamond studded mobile? How will possessing a Gucci bag or acquiring a private yacht give lasting satisfaction?

All of us are essentially indoctrinated into materialism from childhood. Here's a nugget of information: the average child sees 20,000 ads in a year. Each ad touts a product or a service. Each one sends a message that health, wealth, happiness, success can be obtained by consuming things. The more things consumed, the better. Lasting happiness and eternal peace of mind is yours if only you have the latest, greatest product from BMW! Gucci! Coca Cola! [insert any company name here]! But ofcourse it does not work out like this. Acquiring the latest product from any company will make you happy until the next version comes out or your neighbor acquires something better. Then there is tension and unhappiness until the new product is also yours even if the old one is functioning perfectly well. The worth of a person is determined by the ability to buy. The less this ability, the less worthy the person.

Materialism imposes fairly heavy costs on the individual and society. As individuals, we are constantly under the stress of trying to obtain the latest version. The steady barrage of ads convinces us that our worth as a person is closely tied to our purchasing ability. Thus we acquire products that we don't really need. Not only that, now we are under pressure to buy the latest version of the same. This clutters our homes and ends up in landfills. So the cost of materialism goes beyond just paying for something. This added cost is also paid by society. The more we consume, the faster we consume resources and the more energy we end up using. Our land, water and air become increasingly polluted which has strongly negative effects on our health. So society pays through higher pollution costs which result in higher health costs.

Many of the problems that we face today on a global level are a consequence of rampant materialism. Diminishing resources, increasing levels of pollution, troubles in different parts of the world, global warming etc. are a result of an insatiable demand for material things because nearly all of us have bought into the notion that our humanity is dependent on acquiring every shiny new trinket that comes our way.